Direct Marketing Manager

CAR logo

Charity Action Recruitment

Based:
London
Region(s):
London
Closing:
18th May 2008
Reference:
1211-CAR
Status:
Full-time
Salary:
£31,253 - £39,511 (incl. ILW)

Job Description:

Our client, a leading national children’s charity is looking to appoint a Direct Marketing Manager to develop and manage donor acquisition programmes and to ensure that marketing plans are delivered on time, within budget and to target

Attainments

In order to be considered for this post you will need to demonstrate that you already have/are:

• At least four years experience in direct marketing, ideally including some experience gained within the charity sector, working across a broad media mix
• A proven track record in direct marketing planning and implementation, achieving goals and targets
• Proven experience in budget and resource management.
• Proven people management experience.
• Excellent communication and presentation skills
• Educated to degree level
• A professional direct marketing qualification is highly desirable.


Core Competencies:

In order to be successful in this role you will be able to demonstrate that you have the ability to:

Manage Yourself
• Competence in prioritising workload while taking into account conflicting priorities, working under pressure and keeping to deadlines.

Manage People and Resources
• Manage and coordinate the work and professional development of others
• Set and manage complex budgets and allocate resources.

Build and Maintain Relationships
• Build good relationships with internal and external suppliers and other departments, guiding short-term decision-making and addressing complex issues

Communicate with others
• Demonstrate excellent written and verbal communication skills and good presentation skills.
• Ability to communicate with others regarding significant business issues

Provide Service to Others
• Work closely with other departments to ensure that high standards of services to other departments are met.

Agree and meet targets
• Plan and deliver marketing activity to achieve agreed budgeted income and expenditure targets, and non financial targets
• Able to take ownership of key initiatives and schedule complex work

Lead Others
• Provide leadership as appropriate, giving clear direction, support and guidance to team members and external suppliers

Continuous Improvement
• Develop and monitor continuous improvements to processes and programmes to ensure the team operates to the highest professional standards


Personal Characteristics

So that you personally can succeed in this role and the Society you will require:

• An understanding and acceptance of the principles and values of the organisation
• A desire to meet targets
• A commitment to diversity and equality in working relationships and practice
• A flexible and adaptable approach and ability to cope with changing priorities.
• Effective team leader and player.


Key Activities (Acquisition)

• Assist the Head of Individual Giving in strategic planning to recruit profitable new supporters for the charity
• To make a significant contribution to the formulation of marketing plans and annual budgets for the Acquisition Marketing programme, covering a broad marketing mix including face-to-face fundraising, payroll giving, direct mail, telemarketing, DRTV, online media and other media
• To plan and oversee the delivery of acquisition plans and campaigns on time and within budget to meet the agreed targets through management of a small team
• To ensure that resources and budgets for which responsibility is assigned are managed effectively and efficiently and that activities and services are managed to a high standard
• Oversee the selection and appointment of internal and external suppliers. Ensure efficient and professional relationships and working practices are maintained with suppliers
• Regularly monitor, evaluate and report the performance of acquisition programmes, making recommendations for additional investment, strategic or operational adjustments or contingency plans as appropriate
• Co-ordinate activity and maintain a high level of liaison with the Retention Team
• Ensure that staff and volunteers for whom management responsibility is assigned are appropriately recruited, trained, developed and informed
• Maintain an understanding of leading edge practice, market trends and regulatory requirements
• Lead projects, undertake ad hoc activities and deputise as required by the Head of Individual Giving

How to Apply:

To apply for this job please send your CV to
cvs@c-a-r.org.uk clearly stating your name and the role title in the subject box

Contact Details:

Contact:
CAR
Telephone:
020 7378 5442
Email:
cvs@c-a-r.org.uk
Web:
http://www.c-a-r.org.uk
Address:
5-13 Trinity Street
London
SE1 1DB

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