Direct Marketing Officer

CAR logo

Charity Action Recruitment

Based:
London
Region(s):
London
Closing:
18th May 2008
Reference:
1212-CAR
Status:
Full-time
Salary:
£28,896 - £36,461inc ILW

Job Description:

Our client, a leading children’s charity is looking to appoint a Direct Marketing Officer to develop and manage donor acquisition/retention campaigns ensuring that campaigns and individual projects are delivered on time, within budget and to target

In order to be considered for this post you will need to demonstrate that you already have/are:

• At least two years experience in direct marketing, ideally including some experience gained within the charity sector, working across a media mix relevant to the Key Activities for this role
• A proven track record in delivering successful direct marketing campaigns
• Experience of managing budgets for projects
• Experience of working to and meeting targets
• A high level of competency in understanding results data and preparing numerical reports
• Excellent communication and presentation skills
• Excellent attention to detail
• Educated to degree level
• A professional direct marketing qualification is highly desirable.


Core Competencies:

In order to be successful in this role you will be able to demonstrate that you have the ability to:

Manage Yourself
• Competence in prioritising workload, work under pressure and keeping to deadlines.

Manage People and Resources
• Ability to prioritise, organise and schedule to ensure that projects are delivered on time
• Contribute to the setting of budgets, and manage budgets
• Where required, supervise or manage and coordinate the work and professional development of others

Build and Maintain Relationships
• Build good working relationships with internal and external suppliers and other departments

Communicate with others
• Demonstrate excellent written and verbal communication skills and good presentation skills.

Provide Service to Others
• Work closely with other departments to ensure that high standards of services to other departments are met.

Agree and meet targets
• Deliver marketing activity to achieve agreed budgeted income and expenditure targets, and non financial targets

Continuous Improvement
• Develop and monitor continuous improvements to processes and programmes

Personal Characteristics:

So that you personally can succeed in this role and within the organisation you will require:
• An understanding and acceptance of the principles and values of the organisation
• A desire to meet targets
• A commitment to diversity and equality in working relationships and practice
• A flexible and adaptable approach and ability to cope with changing priorities.
• Effective team leader and player.


Key Activities (Acquisition)

• To contribute to the formulation of marketing plans and annual budgets for the Acquisition Marketing programme, covering a broad marketing mix including face-to-face fundraising, payroll giving, direct mail, telemarketing, DRTV, online media and other media
• To implement acquisition marketing activity, delivering campaigns on time and within budget to meet the agreed targets, including researching subject matter, briefing agencies/suppliers, project managing the creative process, briefing data selections/media planning, managing project budgets, print/production buying where necessary, ensuring data returns are timely and relevant, and post campaign monitoring
• Work on a day to day basis with internal and external suppliers, maintaining a professional and efficient working relationship. In particular ensure that briefings to Data Services and Supporter Relations are in the appropriate format and within the agreed timescales.
• Regularly monitor, evaluate and report the performance of acquisition campaigns, drawing conclusions and making recommendations for future campaigns
• Ensure that adequate records of marketing campaigns are maintained, including, post-campaign review documents, guard files and financial records
• Co-ordinate activity as necessary with the Retention Team
• Where required, ensure that staff and volunteers for whom management responsibility is assigned are appropriately recruited, trained, developed and informed
• Maintain an awareness of competitor activity and developments in the market
• Lead projects, undertake ad hoc activities and deputise as required by the Direct Marketing Manager


Key Activities (Retention)

• To contribute to the formulation of marketing plans and annual budgets for the Retention Marketing programme, integrating a marketing mix including direct mail, telemarketing and online media
• To implement retention marketing activity, delivering campaigns on time and within budget to meet the agreed targets, including researching subject matter, briefing agencies/suppliers, project managing the creative process, briefing data selections/media planning, managing project budgets, print/production buying where necessary, ensuring data returns are timely and relevant, and post campaign monitoring
• Work on a day to day basis with internal and external suppliers, maintaining a professional and efficient working relationship. In particular ensure that briefings to Data Services and Supporter Relations are in the appropriate format and within the agreed timescales.
• Regularly monitor, evaluate and report the performance of retention campaigns, drawing conclusions and making recommendations for future campaigns
• Ensure that adequate records of marketing campaigns are maintained, including, post-campaign review documents, guard files and financial records
• Co-ordinate activity as necessary with the Acquisition Team
• Where required, ensure that staff and volunteers for whom management responsibility is assigned are appropriately recruited, trained, developed and informed
• Maintain an awareness of competitor activity and developments in the market
• Lead projects, undertake ad hoc activities and deputise as required by the Direct Marketing Manager

How to Apply:

To apply for this job please send your CV to
cvs@c-a-r.org.uk clearly stating your name and the role title in the subject box

Contact Details:

Contact:
CAR
Telephone:
020 7378 5442
Email:
cvs@c-a-r.org.uk
Web:
http://www.c-a-r.org.uk
Address:
5-13 Trinity Street
London
SE1 1DB

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